Starbucks Marketing Report Essay Example | Topics and Well Written Essays - 2750 words

Starbucks Marketing Report - Essay ExampleAs the discussion declares Starbucks has successfully entered in several(prenominal) potential international grocery places with proper realization and understanding of the impact of external surround factors on the business practices. In pose to reveal the impact of several external environment factors on the business operation of Starbucks in global market, a PESTLE analysis has been undertaken.This paper stresses that the political perceptual constancy of a country is very much important for a global business organization in order to run the business successfully. It has evidenced that the organization has chosen each single international market place after understanding and examining the political stability of each and every specific country. Moreover, the organization has effectively followed specific industry regulations and rules in every foreign country apart from USA in order to avoid the international political business threat. It has evidenced that, Strabucks has maintained high-level relationship with the government of every business operation and coffee beans producing country. The European financial crisis in 2008-09 and global recession in 2007-08 has bear upon the global economy drastically. The condition of global economy has suffered from several reasons, such as high gross level, reduced consumer buying power, low exchange rate of currency in global market place, scotch slowdown of several developed and developing country and low disposable income of middle class people. However, several developing countries, such as BRICK Countries has not affected much from the affects of Recession and Financial crisis due to qualified natural resources and highly controlled administration. Presently, the global economy is recovering from the effect of these economic downturns. The local economic stance and environment within each operation country is shifting towards growth. Therefore, the business output of strabucks is gradually increasing. genial It is becoming global trend to have the taste of coffee in a coffee chain. Moreover, the ever-changing of family patterns in UK, USA and Asian countries have influenced the buyers to consume high quality coffee. Due to high client preference, the organization is effectively doing their business practices.